The more I give you, the happier you are. That’s the essence of the Kano Model. But it’s starting to be talked about a lot in Project Management circles, so what is the Kano Model?
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The Kano model is a prioritization model. It helps you prioritize features or scope during the Definition Stage of your project, or for creating a Product Roadmap in an Agile project.
Created by Dr Noriaki Kano, professor of quality management at the Tokyo University of Science – in 1984
We use the Kano Model to identify which features to build. Especially when you have time, budget, or resource limitations.
The Kano Model determines if you’ll add them to a product backlog or roadmap.
Differs from tools like:
Prioritize features according to how much they are likely to satisfy and delight customers. Weigh this against implementation costs.
Over time, people start to treat innovation as another basic need, and the graph moves down.
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I asked Project Managers in a couple of forums what material things you need to have, to do your job as a Project Manager. They responded magnificently. I compiled their answers into a Kit list. I added my own.
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Dr Mike Clayton is one of the most successful and in-demand project management trainers in the UK. He is author of 14 best-selling books, including four about project management. He is also a prolific blogger and contributor to ProjectManager.com and Project, the journal of the Association for Project Management. Between 1990 and 2002, Mike was a successful project manager, leading large project teams and delivering complex projects. In 2016, Mike launched OnlinePMCourses.
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