8 June, 2023

What is Neuroscience | Video


These days you may be hearing a lot about neuroscience in business, leadership, and Project Management. But what is neuroscience?

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Neuroscience

Defining Neuroscience

Neuroscience is a scientific discipline. In the academic world, it is the study of our nervous system, with the primary focus being the brain. But it includes everything the brain connects to: your spinal cord, and your central and peripheral nervous systems.

Neuroscience is a multidisciplinary subject, which combines anatomy, physiology, molecular biology, cell biology, psychology, biochemistry, and loads more. It aims to understand all the properties and behaviors of our nervous system and brain.

But, we are not neuroscientists, nor academics. We need the bits that will help us better lead people and deliver our projects. A useful working definition in our context is:

Neuroscience is about understanding how the brain works, so we can learn to control our responses, manage behaviors, and make resourceful choices.

It brings in a load of elements that most project managers have some knowledge and understanding of:

  • Psychology
  • Sociology and Behavioral Science
  • Emotional Intelligence
  • Motivation
  • Communication Skills

And, if that is not enough to persuade you of its value to you and your career, let’s dive a little deeper…

Project Management is about People

We deliver projects for people – call them clients, users, or stakeholders. And we deliver projects with people, call them staff, colleagues, or team-members. The truth is that projects are all about people and the profession of project management is one of coordinating people to do difficult things for other people. It’s people all the way.

And that’s what makes neuroscience a valuable study for project managers. The more we know about the topic, the better we can do our job.

The Heart of Neuroscience

My interpretation is that the core understanding of the brain is that it works in different ways, at different times.

Neuroscience and the Triune Brain Model

Different brain structures deal with:

  1. Survival: largely the brainstem
    It keeps your heart beating, your chest and diaphragm breathing, your body’s chemicals in balance, and your temperature regulated (homeostasis).
  2. Emotions: largely, the limbic system
    Responds emotionally, connecting events with memories, and driving your impulses, aversions, and desires.
  3. Reason: largely the cortex
    Responsible for conscious thought, language, creativity, problem-solving, and decision-making. It’s the bit you need to have online and working well, while you are at work.

This simplified model of the brain – the Triune Brain – has a lot of power to predict and explain behavior.

Neuroscience and the Survival Instinct

We need our reasoning to be alert, active, and dominant in the world at work. Yet much of what happens can activate our emotional Limbic System or even the survival instincts of our brainstem.

Neuroscience tells us we need to do two things to keep our thinking brain in control:

  1. Minimize perceived threats, or
  2. Maximize perceived rewards

The SCARF Model

My video on the SCARF Model is about the five factors that David Rock identified, which can be a source of threat or reward to our brains:

  • Status
  • Certainty
  • Autonomy
  • Relatedness
  • Fairness

With a good understanding of neuroscience, you can reduce stress in and around your project, increase motivation, improve communication, boost creativity, and sharpen decision-making.

Carefully curated video recommendations for you:

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What Kit does a Project Manager Need?

I asked Project Managers in a couple of forums what material things you need to have, to do your job as a Project Manager. They responded magnificently. I compiled their answers into a Kit list. I added my own. 

Check out the Kit a Project Manager needs

Note that the links are affiliated.

Learn Still More

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If you want basic Management Courses – free training hosted on YouTube, with 2 new management lessons a week, check out our sister channel, Management Courses.

For more of our Project Management videos in themed collections, join our Free Academy of Project Management.

For more of our videos in themed collections, join our Free Academy of Project Management

Mike Clayton

About the Author...

Dr Mike Clayton is one of the most successful and in-demand project management trainers in the UK. He is author of 14 best-selling books, including four about project management. He is also a prolific blogger and contributor to ProjectManager.com and Project, the journal of the Association for Project Management. Between 1990 and 2002, Mike was a successful project manager, leading large project teams and delivering complex projects. In 2016, Mike launched OnlinePMCourses.
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