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What is ADKAR? The ADKAR Model of Change | Video

What is ADKAR? The ADKAR Model of Change | Video

ADKAR is a 5 step model for how individuals respond to change. It is a helpful way to understand the responses we will encounter and plan our change management programs accordingly.

This video is safe for viewing in the workplace.

This is learning, so, sit back and enjoy

The ADKAR Change Model is Owned by Prosci

ADKAR is a copyrighted and protected model, so I am limited in what I can say, as I want to ensure that, ethically and legally I don’t step over the line of fair use.

It is owned by Prosci and described in the book, ‘ADKAR: a model for change in business, government and our community’, by Prosci founder, Jeff Hiatt. 

ADKAR is an Acronym

The name, ADKAR, derives from the five outcomes an individual needs to achieve for a change to be successful:

  1. Awareness
    I understand the need to change 
  2. Desire
    I want to be part of the change – and to support it
  3. Knowledge
    I know what the change is and what I need to do to change
  4. Ability
    I can make the change and have the support and guidance I need
  5. Reinforcement
    I am working to sustain the change, making use of feedback, metrics, and recognition

We can see this as a 5-step process.

The ADKAR Proposition

ADKAR is part of a suite of models and tools that Prosci offers commercially. They also offer extensive training programs and certifications. And their website offers a range of excellent free resources.

I have no affiliation with Prosci – and neither have I received their training. But everyone I have come across who has speaks highly of its quality and relevance. 

This makes it a solid proposition for:

  • Project managers who want formal training and certification in change management
  • Organizations planning extensive change, that want to bring a team to a uniform and high level of knowledge
  • Practitioners who plan to specialize in change management

As I said in an earlier video, change management and project management form two ends of a simple spectrum of skills, tools, and methods. I’ll put a link to that video in the description.

The OnlinePMCourses Change Management Program

And, if you want Change Management training, but less formal than Prosci’s ADKAR training, and without certification, do take a look at my own course, Managing and Leading Change.

To get 30% of my full course, use the coupon code YOUTUBEMLC at checkout, or access the course with this link.

Change Management in General

Carefully curated video recommendations for you:

Other Models of Change, to Supplement ADKAR


What Kit does a Project Manager Need?

I asked Project Managers in a couple of forums what material things you need to have, to do your job as a Project Manager. They responded magnificently. I compiled their answers into a Kit list. I added my own. 

Check out the Kit a Project Manager needs

Note that the links are affiliated.

Learn Still More

For more great Project Management videos, please subscribe to the OnlinePMCourses YouTube channel.

If you want basic Management Courses – free training hosted on YouTube, with 2 new management lessons a week, check out our sister channel, Management Courses.

For more of our Project Management videos in themed collections, join our Free Academy of Project Management.

For more of our videos in themed collections, join our Free Academy of Project Management

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About the Author Mike Clayton

Dr Mike Clayton is one of the most successful and in-demand project management trainers in the UK. He is author of 14 best-selling books, including four about project management. He is also a prolific blogger and contributor to ProjectManager.com and Project, the journal of the Association for Project Management. Between 1990 and 2002, Mike was a successful project manager, leading large project teams and delivering complex projects. In 2016, Mike launched OnlinePMCourses.

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