The process of managing stakeholder engagement starts with identifying your stakeholders. Next, you need to analyze those stakeholders to properly understand them and how best to engage with them. So, what goes into a full stakeholder analysis?
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The obvious answer to this is:
Between them, these three characteristics account for the vast majority of simple Stakeholder Analyses we carry out, as Project Managers.
In my book, ‘The Influence Agenda’, I divide the things we need to consider into four categories:
Helps us answer: ‘What is their agenda?’
Helps us answer: ‘What is their priority/saliency?’
Helps us answer: ‘What do we know about the way they tick?’
Helps us answer: ‘How does the group work?’
Helps us answer: ‘How can we maximise the value of engaging with this stakeholder?’
I have over a dozen videos about different aspects of Stakeholder Engagement on my YouTube channel. You can find them all in the Stakeholder Engagement playlist.
So, I have carefully curated my top video recommendations for you:
I asked Project Managers in a couple of forums what material things you need to have, to do your job as a Project Manager. They responded magnificently. I compiled their answers into a Kit list. I added my own.
Note that the links are affiliated.
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Dr Mike Clayton is one of the most successful and in-demand project management trainers in the UK. He is author of 14 best-selling books, including four about project management. He is also a prolific blogger and contributor to ProjectManager.com and Project, the journal of the Association for Project Management. Between 1990 and 2002, Mike was a successful project manager, leading large project teams and delivering complex projects. In 2016, Mike launched OnlinePMCourses.
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