Sunflower Bias is when we turn to face the ‘brightest’ source in the room – and allow them to influence us beyond the rigor of their arguments.

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Basic risk management is a topic that most people understand easily.  The steps are straightforward, the need is obvious and the underlying concepts are familiar. Familiarity brings Risk However, that familiarity poses its own, significant risk.  If the basics are simple to grasp, here is another case of “simple is not the same as easy”. 

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