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What is SWOT Analysis? | Video

What is SWOT Analysis? | Video

SWOT Analysis is a well-known tool. And rightly so! It is simple. Yet it is also flexible and powerful.

As a project manager, SWOT Analysis is one of those tools that you can use in may circumstances. So it’s a great resource to have in your pocket when you need it.

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SWOT Stands for…

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Using SWOT Analysis

SWOT Analysis will help you identify and understand two things:

  1. The present state and
  2. Your readiness for the future

And in Project Management, you can use it for:

  • Personal development
  • Organizational strategy
  • Learning Lessons

A particularly good use for SWOT Analysis in Project Management is a team SWOT. It’s a great tool to use in a project kick-off meeting. Because it can help you with:

  • Getting to know one another
  • Role allocations
  • Supporting the development of your team members
  • Risk assessment
  • Gap analysis (what additional team members may be needed)

The Time Dimension of SWOT Analysis

SWOT Analysis looks at the present:

Strengths & Weaknesses
The key to this is ruthless honesty and objectivity.

SWOT Analysis looks at the future:

Opportunities & Threats
You may need a tool to help you see into the future

  • People often use PESTLE analysis*
  • But I prefer my own SPECTRES framework, which I explain in the video.

PESTLE Analysis

* PESTLE Analysis looks at future trends in the domains of:

  • Politics
  • Economy
  • Society
  • Technology
  • Legislation
  • Environment

You may also like our video that answers the question: ‘What is Business Acumen?’


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About the Author Mike Clayton

Dr Mike Clayton is one of the most successful and in-demand project management trainers in the UK. He is author of 14 best-selling books, including four about project management. He is also a prolific blogger and contributor to ProjectManager.com and Project, the journal of the Association for Project Management. Between 1990 and 2002, Mike was a successful project manager, leading large project teams and delivering complex projects. In 2016, Mike launched OnlinePMCourses.

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