SWOT Analysis is a well-known tool. And rightly so! It is simple. Yet it is also flexible and powerful.
As a project manager, SWOT Analysis is one of those tools that you can use in may circumstances. So it’s a great resource to have in your pocket when you need it.
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SWOT Analysis will help you identify and understand two things:
And in Project Management, you can use it for:
A particularly good use for SWOT Analysis in Project Management is a team SWOT. It’s a great tool to use in a project kick-off meeting. Because it can help you with:
Strengths & Weaknesses
The key to this is ruthless honesty and objectivity.
Opportunities & Threats
You may need a tool to help you see into the future
* PESTLE Analysis looks at future trends in the domains of:
You may also like our video that answers the question: ‘What is Business Acumen?’
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Dr Mike Clayton is one of the most successful and in-demand project management trainers in the UK. He is author of 14 best-selling books, including four about project management. He is also a prolific blogger and contributor to ProjectManager.com and Project, the journal of the Association for Project Management. Between 1990 and 2002, Mike was a successful project manager, leading large project teams and delivering complex projects. In 2016, Mike launched OnlinePMCourses.
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