23 April, 2020

What is SWOT Analysis? | Video

By Mike Clayton

23 April, 2020

SWOT, video

SWOT Analysis is a well-known tool. And rightly so! It is simple. Yet it is also flexible and powerful.

As a project manager, SWOT Analysis is one of those tools that you can use in may circumstances. So it’s a great resource to have in your pocket when you need it.

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SWOT Stands for…

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Using SWOT Analysis

SWOT Analysis will help you identify and understand two things:

  1. The present state and
  2. Your readiness for the future

And in Project Management, you can use it for:

  • Personal development
  • Organizational strategy
  • Learning Lessons

A particularly good use for SWOT Analysis in Project Management is a team SWOT. It’s a great tool to use in a project kick-off meeting. Because it can help you with:

  • Getting to know one another
  • Role allocations
  • Supporting the development of your team members
  • Risk assessment
  • Gap analysis (what additional team members may be needed)

The Time Dimension of SWOT Analysis

SWOT Analysis looks at the present:

Strengths & Weaknesses
The key to this is ruthless honesty and objectivity.

SWOT Analysis looks at the future:

Opportunities & Threats
You may need a tool to help you see into the future

  • People often use PESTLE analysis*
  • But I prefer my own SPECTRES framework, which I explain in the video.

PESTLE Analysis

* PESTLE Analysis looks at future trends in the domains of:

  • Politics
  • Economy
  • Society
  • Technology
  • Legislation
  • Environment

You may also like our video that answers the question: ‘What is Business Acumen?’

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For more of our Project Management videos in themed collections, join our Free Academy of Project Management.

For more of our videos in themed collections, join our Free Academy of Project Management

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Mike Clayton

About the Author...

Dr Mike Clayton is one of the most successful and in-demand project management trainers in the UK. He is author of 14 best-selling books, including four about project management. He is also a prolific blogger and contributor to ProjectManager.com and Project, the journal of the Association for Project Management. Between 1990 and 2002, Mike was a successful project manager, leading large project teams and delivering complex projects. In 2016, Mike launched OnlinePMCourses.
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