21 January, 2021

How to Set a Clear Vision and Mission for your Team | Video


A clear vision and mission for your project is a basis for both:

  • clarity of purpose, and
  • team motivation

Mission and vision address the importance of answering the question ‘Why?’

They provide your project team with a connection to what matters.

This video is safe for viewing in the workplace.

This is learning, so, sit back and enjoy

The 5-Step Process for creating a clear vision and mission for your team:

  1. Involve the team
    1. Convene meeting
    2. Use facilitator
    3. Preparation
  2. Start Point
    Describe what the team aspires to achieve:
    1. ‘what do you want?’ (Mission)
    2. ‘Where are you going’ (Vision)
    3. Who for – ‘whom do you serve?’
    4. What benefit (the ‘why’)
  3. Needs to inspire the majority
    Not a least common denominator that offends no one
  4. Gain commitment
    1. To ideas – not a final version
    2. Document sentiments as key phrases and pictures
  5. Embed your Mission and Vision
    1. Publicize it
    2. Repeat it
    3. Use it

A ‘good’ Mission and Vision

  • Bold and ambitious – but grounded in reality
  • Short and precise
  • Simple language – 7-year-old test

Carefully curated video recommendations for you. What…


What Kit does a Project Manager Need?

I asked Project Managers in a couple of forums what material things you need to have, to do your job as a Project Manager. They responded magnificently. I compiled their answers into a Kit list. I added my own. 

Check out the Kit a Project Manager needs

Note that the links are affiliated.

Learn Still More

For more great Project Management videos, please subscribe to the OnlinePMCourses YouTube channel.

If you want basic Management Courses – free training hosted on YouTube, with 2 new management lessons a week, check out our sister channel, Management Courses.

For more of our Project Management videos in themed collections, join our Free Academy of Project Management.

For more of our videos in themed collections, join our Free Academy of Project Management

How to Set a Clear Vision and Mission for your Team | Video Share on X

Never miss an article or video!

Get notified of every new article or video we publish, when we publish it.

Mike Clayton

About the Author...

Dr Mike Clayton is one of the most successful and in-demand project management trainers in the UK. He is author of 14 best-selling books, including four about project management. He is also a prolific blogger and contributor to ProjectManager.com and Project, the journal of the Association for Project Management. Between 1990 and 2002, Mike was a successful project manager, leading large project teams and delivering complex projects. In 2016, Mike launched OnlinePMCourses.
{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Never miss an article or video!

 Get notified of every new article or video we publish, when we publish it.

>